Ken McCarthy pulls back the curtain on private communications he's had with System Club members over the years.

What is the System Club?

The System Club is the most exclusive organization in Internet marketing. There's only one way to become a member - or even learn about its existence - and that's by attending a live System training or by personal invitation to join.

These letters - fifty-seven in all - were written to be absorbed quickly and deliver hard hitting, targeted marketing tactics and inspiration.

Here are just a few of the ideas Ken shares in his latest book:

• The invisible foundation of killer ad copy
• Formulas for generating productive action
• The world's greatest marketing university
• When to break the rules
• All big things start out small
• Can you improvise?
• The power of Internet video
• The 40-40-20 rule
• Your most important asset
• Values and vision in business and in life

The purpose of these letters is to help you think like a marketer and businessperson and hopefully become a better person in the process.

Here are few recent comments from people who have read Ken's books and applied what they learned to grow their business:

"Ken's 'System Club Letters' book is the most thought-provoking and inspirational marketing book I've ever read. I can see why people pay $1,000 per year to access this kind of information.

I told my entire list about your book and urged them all to read it, too. In fact, I think the chapters about jazz, your father, and Independence Day should almost be 'required' reading for everyone in business."
- Ben Settle
Copywriter and copywriting trainer
BenSettle.com

"Ken McCarthy is the most highly respected teacher of Internet marketing on the planet. I personally attend every conference he puts on, I buy every tape he creates, and I read every email he sends out. When I listen to this man, it puts money in my bank account without fail.
- Howie Jacobson
Author of AdWords for Dummies

"I've been actively involved in eCommerce and Internet marketing at a high level for the last 14 years.

The System Club Letters brought me back to earth and helped rekindle my enthusiasm for what I'm doing.

At only 234 short pages, it provides more sound advice and foundation than courses and seminars I have easily paid $2,000 or more for."
- Chis Moos
Netfluence.com

"My partner and I have helped generate over $20 million in online sales in just the last four years. Your book - especially the detailed advice you give on copywriting and list strategy - has sent my mind racing with new ideas how we can make our promotions even more profitable."
- David Mills
Area 51 Marketing

"Ken's mastery of marketing reminds me of martial arts - galactic skill delivered in simple, elegant moves."
- Ann Convery
Media Trainer

"Ken, you don't put up with mediocrity in your seminars, products you sell, or anything that affects your reputation. There's a lot of old-fashioned value and goodness in what you require of yourself and people you endorse. You have a consistently higher standard than what others are willing to tolerate.

You are a hound dog for history: If I want a historical perspective on something, I can always count on you to give me an angle I hadn't heard before. You have a sharp eye for repeating patterns and underlying causes and you also have a gift for stating those things clearly and succinctly.

You can clearly discriminate the difference between fads and trends. You have a dislike of fads but a willingness to use them to your advantage. You have a love of seeing trends before they're apparent to others and like the talent scout thing, a knack for it. You are likely to single out what's going to be a lasting phenomenon as opposed to yesterday's news.

You're one of the best copywriters on the net. You're my #1 influence in terms of how to write email. I've been reading and studying your emails for 10 years.

You have stability and consistency: You're steadfast in places where steadfastness is often under-valued which creates loyalty and a sense of security in those you serve."
- Perry Marshall
Google AdWords master